Tikka Tomato

2019–2021

Working closely with the owners of a new Indian fusion food truck, I helped establish key competitors and the target audience for Tikka Tomato. From this research, I developed a brand that synthesizes playfulness, community, and ethnicity. From these pillars, I designed the identity mark, branding stationary, promotional materials, ongoing social media content, full truck wrap, and website. Among these, creating original and engaging copy helped mirror the whimsical and fun visuals.